Representation- In media studies this term means the way in which the media portray or represent people, events, ideas and issues. The media are constantly making choices about who is portrayed and who is ignored, and about how people or events are portrayed. This gives them great power to influence the way audiences think and behave.
The reflective view- According to this view, when we represent something, we are taking its true meaning and trying to create a replica of it in the mind of our audience, like a reflection. This is the view many people have on how the news works.
The intentional view- This is the opposite of the reflective view. This time the most important thing in the process of representation is the person doing the representation. They are presenting their view of the thing they are representing and the words and images that they use mean what they intend to mean to influence us.
The constructinist view- It challenges the weakness of the two previous theories. Constructionists believe that a representation can never be the truth, or even a version of the truth. Someone wants you to accept, since that is ignoring your ability of thinking as an individual to make up your own mind, as well as the influences of the society in which you live on the way that you do so.
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