Tuesday, 7 December 2010

Key concepts

Media languages, forms and conventions-The ways in which meanings are created/ways media texts communicate.

Institution-The organisation that create media text.

Genre-A way of categorising texts according to shared conventions.

Representation-The ways in which world is re-presented to us by the media.

Audience-The people who buy/consumer a media text.

Ideology-The beliefs, ideas and value systems behind or reflected within a media text.

Narrative-Story/plot.

Semiotics-The study of signs and the communication through symbols.This has 3 areas of study: the sign, the system, the culture.

Anchoring images-Anchoring is accompanying an image with a caption that is either humorous or explains the events within the image.

Juxtaposition-The act of placing two different ideas, images, objects, or characters side by side or in similar positions for effect. By placing the two opposing things together, their differences are even more prominent.

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