Ideology- The body of doctrine, myth, belief etc... that guides an individual, social movement, institution, class or large group.
Ideology is a body of ideas or set beliefs that underpins a process or institution and leads to social relations. These sets of belief are those helf by groups within society, and the relevant ones are those held by the ruling/dominant groups.
It is the ideas behind a media text, the secret (or sometimes not so secret) agenda of its producers. It is important to be able to indentify the different ideological discourses that may be presented in even an apparently simple photograph.
Disney ideology- A film's ideological meanings refer to the ideas that the films conveys about its world's social relations, economic structures, and political institutions. Disney classics are not as timeless as Walt Disney would have liked to think, they all carry the ideological baggage of their time.
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